

Drowning Fish Brewery
Packaging + Branding
Overview
This brewery has quickly become a beloved local gem, known for its diverse selection of small-batch beers and its commitment to fostering a welcoming and vibrant community. At its heart, Drowning Fish Brewing Company is a testament to embracing the unconventional and celebrating the unexpected in the world of craft beer.
About
Drowning Fish Brewing Co. was born when two friends, Don Tomino and Mike Ameel, had a whimsical encounter with a talking fish named Reefer at a bar. The fish asked to be dropped into their beer mug, and after some laughter and bonding over pints, they decided to open a brewery together. Despite its paradoxical name, the brewery thrives, offering small-batch beers, Sunday brunch, Trivia Night, and live music, creating a warm and welcoming environment for their customers. In this unique tale, a fish's quirky request led to the creation of a successful brewery.

PRIMARY LOGO
SECONDARY LOGO



Brand Story
What do we do and how do we do it?
We craft unique, small-batch beers with a blend of tradition and innovation, all carefully brewed in-house by our passionate team.
​
Who are we here for?
We're here for beer lovers of all kinds, from beginners to aficionados, creating a diverse and inclusive community.
​
What makes us different?
Our playful spirit, quirky name, and dedication to quality set us apart, offering a one-of-a-kind beer experience.
​
What do we value?
We value quality, creativity, and the joy of shared experiences, and we're committed to giving back to the local community.
What's our personality?
We're friendly, fun, and welcoming, like your favorite friend who tells the best jokes, and we strive to make every visit a memorable and enjoyable experience.
TYPOGRAPHY
DROWNING FISH BREWING COMPANY
Geared slap bold
Where Every Beer is a Catch
Montserrat
COLOR PALETTE

DEEP SEA
KELP
SEA BREEZE
CITRUS COAST
GOLDEN REEF
SALMON
ANCHOR'S ABYSS
“AN OCEAN OF FLAVOR IN EVER PINT”






